ABOUT PRECISE IMAGINATION

Have you ever held a tool that functioned so perfectly and felt so good that it seemed an extension of your hand made for you specifically?  Have you ever entered a space for the first time that seemed so intuitive to navigate you felt as if you’d been there before?  Have you ever seen an object that inspired you with its ingenuity while leaving you awestruck at its artistry?  Those sparks of joy and the lingering glow of satisfaction come from precision, cleverness, elegance, and intentionality—whether you experience them overtly or absorb them subconsciously, it is Precise Imagination impacting your life.

Our mission is to inspire you not only to recognize these sensations for what they are, but to then use that knowledge to create and share more precise imagination in the world. 

I may have coined the term “precise imagination,” but I’m certainly not the first to champion the notion that art and science can both be elevated when each is infused with the other.  This isn’t a shallow dressing up of brutish functionality or attempting to find use for frivolous creative expression.  No, the sweet note of Precise Imagination is only sounded in our psyche when optimal functionality has been expressed in a way that pleases our perception of it and delivers satisfaction through interaction with it.

Demetri Capetanopoulos

Founder

The balance between pragmatic and aesthetic need not be anything near even.  Rather, attaining design excellence requires finding the optimal point on that spectrum to suit the objective being sought.  Defining a point of such pleasant harmony might seem hopelessly subjective and yet isn’t it amazing how often we find ourselves in collective agreement when it is achieved?  Or, as Plato once postulated, “what is good and what is not good, need we ask…[anyone]… to teach us this?”  Whether appreciated at first sight or only after a period of contemplation, I believe we can inherently know when Precise Imagination has realized design excellence even when that optimal point is strongly skewed toward either pragmatism or aesthetics as just two examples help make clear:  

  • The Apollo Lunar Module was a vehicle designed solely for functionality, and yet the complete dedication to the singular purpose  of that design created its own aesthetic appeal that has become an icon of humanity’s presence upon the moon.
  • Chicago’s Cloud Gate is a completely inert sculpture that appears to have no function at all and was initially criticized as pointless yet became a beloved icon of the city and its ability to create self-portraits with skyline backgrounds emerged only later.

Wherever the balance between form and function lies, the vision of Precise Imagination achieves its sharpest focus at that sublime point that only a human can discern.  The joy it brings when you find it, makes you want to share it, and that’s what this site is for.

“If necessity is the mother of invention, then constraint is the wellspring of creativity.”

EVERY DESIGN SHOULD BE AN OPTIMAL BLEND

ART

SCIENCE

FORM

FUNCTION

BEAUTY

UTILITY

AESTHETICS

PERFORMANCE

FANTASY

ENGINEERING

INSPIRATION

EXECUTION

EVERY DESIGN SHOULD BE AN OPTIMAL BLEND

ART SCIENCE

FORM FUNCTION

BEAUTY UTILITY

AESTHETICS PERFORMANCE

FANTASY ENGINEERING

INSPIRATION EXECUTION