Have you ever held a tool that functioned so perfectly and felt so good that it seemed an extension of your hand made for you specifically? Have you ever entered a space for the first time that seemed so intuitive to navigate you felt as if you’d been there before? Have you ever seen an object that inspired you with its ingenuity while leaving you awestruck at its artistry? Those sparks of joy and the lingering glow of satisfaction come from precision, cleverness, elegance, and intentionality—whether you experience them overtly or absorb them subconsciously, it is Precise Imagination impacting your life.
Our mission is to inspire you not only to recognize these sensations for what they are, but to then use that knowledge to create and share more precise imagination in the world.
I may have coined the term “precise imagination,” but I’m certainly not the first to champion the notion that art and science can both be elevated when each is infused with the other. This isn’t a shallow dressing up of brutish functionality or attempting to find use for frivolous creative expression. No, the sweet note of Precise Imagination is only sounded in our psyche when optimal functionality has been expressed in a way that pleases our perception of it and delivers satisfaction through interaction with it.